Strategies for More Productive Networking

Have you ever left a networking event feeling like you’ve been assaulted? It’s an awful feeling to be smothered in schmooze, or dealt flying business cards ala drive-by style, or product dumped-on.  All of this by people you don’t even know!  It’s our civic and professional responsibility to stop the madness before it goes any farther!

Let’s get back to basics, shall we?  What’s the point of networking anyway?  Networking is about making meaningful connections with like-minded people.  It should not be viewed as isolated events, but rather a process of building relationships. 

If you get the heebie-jeebies just thinking about attending networking events, you need to connect with yourself first.  People typically behave in unusual ways when they’re uncomfortable or afraid of their environment…a.k.a. “assaulters”.  It definitely takes a respectable level of courage to walk into a room full of people you’ve never seen before and get involved.  I believe things go wrong when we go in with a preconceived notion of how we’re supposed to act instead of being who we are.   We’ve all heard it at one time or another…”just be yourself – everything will be fine.”  So – BE YOURSELF.  Understand how you best communicate and how you get your bearings in unfamiliar territory.  If you like to observe a situation before you jump in, then do that.  If you are more comfortable being introduced around a room, make arrangements in advance to have that happen.   Look for someone you’ve met before and break the ice with that person.  Your comfort level will rise as you acclimate to the situation.

Next, make sure you’re clear about your expectations.  Don’t put undue pressure on yourself or set unrealistic expectations for the outcome.  You’re setting yourself up for disaster and disappointment if you think you’re going to walk away from a networking event with new clients.   Networking is simply the venue, the forum, the opportunity to meet people and begin to build a relationship with them.  It’s up to us to decide which forums suit us and our situations the best, and to discern which relationships we are most interested in building.  This takes time, focus, a sincere interest in and curiosity about others, and a true appreciation for what it takes to earn another’s trust. 

Take some time to set your strategy for networking and devote time consistently to deepening relationships with people you’re connecting with.  You are creating an environment to foster referral business, which grows in value over time!